Amazon Enhances Brand Analytics for Seller Performance

Amazon Enhances Brand Analytics for Seller Performance

Amazon Brand Analytics has undergone a significant upgrade, introducing two new features: 'Search Catalog Performance' and 'Search Query Performance'. The former provides a comprehensive view of keyword performance, while the latter tracks the conversion effectiveness of organic traffic. Combined with other useful features in Brand Analytics, sellers can more accurately analyze data, optimize listings, improve organic search rankings, and achieve brand growth. This upgrade empowers sellers with enhanced data-driven insights for better decision-making and improved performance on Amazon.

12/29/2025 Logistics
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Amazon Brand Metrics Drive Ecommerce Sales Growth

Amazon Brand Metrics Drive Ecommerce Sales Growth

This article delves into the application of Amazon Brand Metrics (Beta) for refined operations during peak seasons in cross-border e-commerce. By analyzing consumer behavior data across three stages – awareness, purchase intent, and purchase – sellers can develop more precise marketing strategies to improve conversion and repurchase rates. The article emphasizes the importance of leveraging Brand Metrics to optimize product detail pages, advertising campaigns, and brand stores, helping sellers stand out in a competitive market. Using these metrics effectively can lead to increased visibility and sales.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Face Brand Authorization Suspension Risks

Amazon Sellers Face Brand Authorization Suspension Risks

Amazon sellers should be aware of the account association risks associated with brand authorization. Granting brand authorization can lead to account association, and if one account violates Amazon's policies, other authorized accounts may be affected. It is recommended that sellers exercise caution when authorizing, operate independently, or adopt a multi-brand strategy. Always adhere to compliance regulations to minimize the risk of account association.

12/29/2025 Customs Knowledge
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Amazon Sellers Can Safely Update Brand Names

Amazon Sellers Can Safely Update Brand Names

This article provides Amazon sellers with a detailed guide on modifying their brand name. It emphasizes submitting applications through official Amazon Brand Registry channels and preparing sufficient supporting documentation. The guide aims to ensure compliant and secure brand name changes, mitigating the risk of listing damage. It covers the necessary steps and best practices for a smooth and successful brand name update while adhering to Amazon's policies and guidelines. By following this advice, sellers can minimize potential disruptions and maintain a healthy presence on the Amazon marketplace.

12/29/2025 Customs Knowledge
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Amazon Expands Brand Exposure and Sales Opportunities

Amazon Expands Brand Exposure and Sales Opportunities

This article delves into Amazon Posts, exploring its value as an on-site social platform for sellers. It outlines the advantages of Posts, its placement within Amazon, and practical implementation methods, emphasizing the importance of a strong content strategy. By capitalizing on the opportunities presented by Posts, sellers can effectively enhance brand visibility and drive sales. Leveraging engaging content and strategic placement can significantly improve product discoverability and customer engagement within the Amazon marketplace, ultimately boosting overall performance.

12/31/2025 Logistics Encyclopedia
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Advanced Strategies for Brand Growth on Xiaohongshu

Advanced Strategies for Brand Growth on Xiaohongshu

This article delves into five practical tips for Xiaohongshu marketing, including accurately identifying note traffic restrictions, deeply exploring user insights in the comments section, mastering topic selection strategies, sparking creative advertising inspiration, and selecting cost-effective influencers. It aims to help marketers improve operational efficiency, achieve traffic growth, and ultimately reach business goals. By understanding these key areas, users can optimize their Xiaohongshu presence and drive meaningful results.

12/31/2025 Logistics Industry Insights
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Facebook Marketing Strategies Drive Global Brand Growth

Facebook Marketing Strategies Drive Global Brand Growth

This article delves into six core techniques for effective Facebook marketing, covering content strategy, user engagement, UGC utilization, visual content creation, and advertising. It aims to help businesses efficiently leverage the Facebook platform to enhance brand influence and achieve growth in overseas markets. By mastering these techniques, businesses can optimize their Facebook presence and drive meaningful results in their international expansion efforts. The article provides actionable insights and practical tips for successful Facebook marketing campaigns.

12/31/2025 Logistics Industry Insights
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Ebay Sellers Boost Sales Without Brand Recognition

Ebay Sellers Boost Sales Without Brand Recognition

This article provides a detailed interpretation of the requirements and techniques for listing unbranded products on eBay. It emphasizes the proper completion of product identifiers, handling of brand information, and flexible category selection. The article also advises sellers with long-term plans to register and file their brands to protect their rights. Furthermore, it introduces methods for increasing store exposure through off-site traffic, helping sellers achieve success on eBay. This includes optimizing listings and leveraging social media to drive potential customers to your eBay store.

12/30/2025 Customs Knowledge
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Amazon Sellers Adapt to Algorithm Changes Keyword Challenges

Amazon Sellers Adapt to Algorithm Changes Keyword Challenges

Recently, Amazon sellers have experienced a sharp drop in organic keyword rankings and sales decline. This is due to Amazon's frequent algorithm adjustments and page layout changes, drawing on Alibaba's experience to address competition. Sellers should adopt strategies such as refined keyword research, optimized listing quality, diversified traffic acquisition, brand-building operations, and multi-platform deployment to reduce reliance on a single platform. Embracing change is crucial for success in the ever-evolving Amazon marketplace.

12/29/2025 Logistics Industry Insights
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Fedex Buys Routesmart to Boost Delivery Efficiency

Fedex Buys Routesmart to Boost Delivery Efficiency

FedEx has announced the acquisition of RouteSmart Technologies to enhance logistics efficiency through RouteSmart's route optimization solutions. This acquisition is based on a long-term strategic partnership between the two companies and aims to accelerate FedEx's transition to an intelligent supply chain to better serve its customers.

08/04/2025 Logistics
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